Reusable packaging brings sustainability home
Brand-name food, household, and personal care products are now widely available in reusable packaging. TerraCycle, a New Jersey-based recycling company in partnership with major consumer products companies, is delivering brand-name products to grocers and pharmacies in Washington D.C. and four Northeastern states.
Through pilot studies, almost 300 products are being sold in reusable circular packaging. The varied food, household, and personal care products are available at a grocery chain and a drugstore chain.
The studies feature popular brands. Those bring the potential economy of reaching a large audience. The practicality and appeal of the packaging can be quantified by repurchase rates. Environmental impact and progress toward zero waste are also being evaluated.