Reusable packaging brings sustainability home
Brand-name food, household, and personal care products are now widely available in reusable packaging. TerraCycle, a New Jersey-based recycling company in partnership with major consumer products companies, is delivering brand-name products to grocers and pharmacies in Washington D.C. and four Northeastern states.
Through pilot studies, almost 300 products are being sold in reusable circular packaging. The varied food, household, and personal care products are available at a grocery chain and a drugstore chain.
The studies feature popular brands. That popularity makes the packaging of those products more affordable, due to “economy of scale”. It becomes easier to judge the packaging’s practicality and appeal, based on a larger sampling of repurchase rates. While the pilot studies monitor sales and customer response, environmental impact and progress toward zero waste are also being evaluated.