10 ways hotels promote wellness
The hospitality industry is responding proactively to guest expectations for hotel experiences around health and wellness. In 2017, wellness tourism grew to $639 billion, doubling the pace of tourism overall. Nearly 90 percent of that travel was for business or leisure – not specifically for health and fitness.
Guests seek wellness
A focus on fitness and nutrition is nothing new to spas and destination resorts. Now a greater variety of business and family travel hotels provide wellness benefits through expanded services, amenities, and functional design. These hotels serve a guest population seeking to maintain diet and fitness routines whether traveling for business or pleasure.
The hospitality industry responds
Hotels promote wellness that in ways that are seen and unseen. Once limited to a few treadmills and a front-desk fruit bowl, guest fitness and health amenities extend from the porte cochere to every guest room.
Years ago, when guests unlocked a hotel room they would be greeted with odors of bleach and faux floral sprays. Now, safe and effective green cleaning options remove any concern of headaches after a night of inhaling chemical disinfectants.
Room design no longer features a prominent ice bucket and stacks of pamphlets. Contemporary spaces inspire restful, stress-free calm.
Once considered indulgent, hotel/resort spas are designed for more guest enjoyment on more occasions. Even properties with fewer facilities can offer patio mini-spas and hydrotherapy pools.
Restaurants now feature vegetarian, vegan, and gluten-free options. Where food service is not available, directions to nearby healthy restaurants can be provided at the front desk.
A cooler, a blender, and a sink with counter space are the essential equipment for juice bar. They are seen in lobbies, at poolside, and in buffet restaurants.
While popular resorts feature brand-name breakfast cafes, even the small in-room coffee service can be upgraded with exotic coffee and tea. Organic and fair-trade options add distinction as well.
Fresh fruit is a popular offering at the front desk and in concierge service. Healthier options can replace the fat-saturated snacks that were once a standard in minibars and hallway vending machines.
In-room yoga mats, exercise blocks, and lightweight dumbbells promote low-impact fitness routines. They can easily fit in a narrow closet or wardrobe.
Guests are more accustomed to reading product labels and have greater awareness of what can go into a soap, lotion, or shampoo. Increasingly, hotels place natural and organic branded toiletries in their amenity baskets.
Restorative sleep is made possible by premium mattresses, sleep sprays, and a variety of pillows. If awakened to a brighter bedside light, not a buzzing alarm, the guest’s day begins in wellness.
Guest expectations and wellness needs continue to change. Proactive response to those needs is a core topic of the U.S. Green Building Council (USGBC) Sustainable Hospitality Summit which convenes in Orlando on September 20th. Learning opportunities will include insights on curating wellness experiences.
On this third year of the summit, the event will be held at Orlando’s Westin Grand Bohemian Hotel, a recipient of the USGBC’s LEED Gold award.